2026 Pricing Guide
Retail
First-Time Buyers
Data last verified: January 2026
Application Security Testing for First-Time Buyers Retail Companies
First-Time Buyers retail companies typically invest $4K-$60K in application security testing. Get quotes from vetted providers in 24 hours.
$4K-$60K
Adjusted for Retail • First-Time Buyers
1-4 weeksPer release or quarterly
Pricing verified Q1 202645+ vendor interviews127+ data sourcesUpdated monthly
Retail Snapshot
Brick-and-mortar and omnichannel retail
POS system security
Omnichannel complexity
Holiday season critical
First-Time Buyers Buying Behavior
Organizations buying security services for first time
Priorities: Education and guidance, Clear scope definition, Hand-holding
Typical budget: $5,000-$25,000
Buying behavior: Need vendor to explain process, comparison shopping, trust-building
Why Retail (First-Time Buyers) buys AppSec
Methodology: SAST, DAST, IAST, manual review
Integration: CI/CD pipeline compatibility
Coverage: OWASP Top 10, business logic
FAQs
How much does application security testing cost?
Application Security Testing typically costs $5K-$75K depending on scope and complexity. For retail companies, expect to pay $5K-$75K due to PCI DSS and CCPA requirements.
How long does application security testing take?
A typical application security testing engagement takes 1-4 weeks. Timeline depends on scope, organization size, and complexity of the environment.
How often should you do application security testing?
Per release or quarterly. Compliance frameworks like SOC 2 and PCI DSS often require regular testing.
What certifications should application security testing providers have?
Look for providers with OSWE, GWAPT, CSSLP certifications. These demonstrate expertise and adherence to industry standards.
What should I look for when buying application security testing?
Key factors include: Methodology: SAST, DAST, IAST, manual review; Integration: CI/CD pipeline compatibility; Coverage: OWASP Top 10, business logic. Avoid vendors who automated-only without manual review.
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